Tom Coffey

Hi, I'm Tom. I help tech companies grow revenue from existing users with complementary insurance products.

I began my career at world’s #1 reinsurance broker before getting MBA and launching and exiting an insurance robo-advisor.

Then I'm helped tech company use its market position to dominate an insurance niche resulting in over $100M of new revenue.

Now I'm helping another tech company increase core revenue by over 10% with insurance products.

If you're interested in significantly growing your top line with insurance offerings, please contact me for a free consult.

Work Experience

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Director of Growth at Knox Financial

Knox helps homeowners turn their current residence into a rental property when they purchase their next home. My primary focus has been the launch and day to day management of the insurance subsidiary, Knox Insurance Services, Inc. I also launched the Austin market and build internal apps in Salesforce.

TC Consult

Consultant at TC Consulting

I provided go-to-market strategy advisory for tech firm entering a niche insurance market and product advisory for a risk management information systems client adding a reinsurance feature. Both engagements resulted in sucessful market entry and over $100M in new revenues.


Founder of Prmm

Prmm (pronounced 'premium') helps reinsurance companies (brokers and reinsruers) more quickly, easily, and economically experience the benefits of Salesforce. Learn more


Founder of SureUp

Helped consumers make better insurance decisions with SureUp, an insurance robo-advisor. The app gathered home and auto quotes from competing insurers and scored each quote based on how it fit each user's unique wants and needs. It helped users move beyond simple price-based comparisons by providing insights into the quality of the policies and the insurers behind those policies.


Reinsurance Broker at Aon Benfield

Helped insurance executives understand their company's risk and negotiate deals that moved hundreds of millions of dollars of insurance premium into the secondary market at Aon Benfield, the world's #1 reinsurance broker.


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Idojo helps users improve their professional storytelling to have more enjoyable, rewarding careers. I built the app using mostly Bubble and a little AWS (for the video processing and serving). Check it out.

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Singletrack Today

Singletrack Today is a serverless, machine learning, web app that uses stream and weather data to predict mountain biking trail conditions at Walnut Creek Metropolitan Park. It was built to promote trail stewardship (riding on wet trails damages them) and hone my data science (Python) and serverless (AWS Lambda and S3) skills. Check it out.



MBA - University of Texas at Austin's McCombs School of Business

Served as President of the Entrepreneur Society. Voted "best dressed negotiator."


BBA - Finance and Accounting - Goizueta School of Business

BA - Economics - Emory College

BA - Economics - Emory College

Minored in French Studies and completed a study abroad program at the Université Paris 1 Panthéon-Sorbonne.



AWS Certified Solutions Architect Associate


Chartered Property Casualty Underwriter


Salesforce Certified Platform App Builder